Justin Piasecki, MD and his business partner & wife, Jill, were poised to produce and launch their transformative anti-aging skincare line. Design Centric worked together to help define their vision and develop a successful, multi-faceted branding program–from corporate logo, print collateral, promotional brochures, and website designs as well as bottles, cartons, and inserts for packaging. We collaborated with manufacturers for final production.
Design Centric created the watery blue icon and contemporary professional logotype and developed white bottles with silver caps to cleanly articulate their soothing products, promoting beautiful, healthy-looking skin using the latest science. The silver foil cartons draw one inside the packaging of their easy-to-use, calming moisturizers and cleanser. Print and online marketing highlighted the outstanding reputation of Dr. Piasecki, who has appeared on television and radio, and his double-boarded expertise in Moh's and Plastic Surgery. There were also plans to create customized vending machines, as shown in our conceptual drawings to dispense products, whereby proceeds would benefit non-profit schools and organizations.
Photo credit: Tom Owen/Owen Photo