Pla & Watts Endodontics
Pla & Watts Endodontics approached Design Centric to launch a new marketing campaign, encompassing web and print materials to dominate their competitive dental field. Promoting their high-end specialty of root canal treatments and surgical endodontics, we developed an interactive website, media kit with a die-cut brochure, referral pad, business/appointment card, as well as informational rack cards with a modern, stylish look. The curved root symbology and floral pattern softened the feel of the cutting-edge technology and paid tribute to their European ties. Web and print advertising, including in South Sound magazine, further promoted their specialized and emergent services, leading to an increase in patients.