We helped Dr. Keiko Wada, DMD, bring her high-end dental practice, Opalesque Dentistry, to market. A new name and corporate identity program were launched incorporating the “O” of Opalesque with illuminating iconography to convey bright solutions in dentistry. Professional, modern type and color introduced in the logo design, print collateral, website design and outdoor signage complement the inviting and leading-edge patient care Dr. Wada provides. Her contemporary branding also effectively expanded her growing business with continual updates to her website, reflective of her innovative dental approach and stylish flair. The flexible, content management system of the website enabled updates for blog entries, dental gallery, and site photography from her service trips abroad.