Nancy Schauer Advisory
After years as a partner at a top accounting firm, Nancy Schauer inspired us to create an innovative logo for her boutique advisory firm. As with no clear-cut answers to solve complex tax issues, the logo encourages the client to see the "N" and the "S" of her namesake and the illustrative percentage sign of her mathematical solutions. Boldly, red and black play off of the coloring of profit and loss of the industry. Her contemporary corporate identity program aligned with her cutting-edge clients who followed her for ingenuity and prowess—and the ability to think outside of the box. The letterhead, business card, notecard, and label, placed on the bulk envelopes of tax returns, added a budget-friendly and competitive flair to stoic industry-wide collateral.