Franciscan Blend

We brewed up the name and packaging for Franciscan Blend Coffee for the Franciscan Foundation, a not-for-profit organization where proceeds benefitted the care of patients within the Franciscan Health System regardless of their financial ability. In collaboration with a local coffee company, Vashon Island Roasterie, the premium dark coffee was sold in specialty gift shops and stimulated local support for those in need of advanced, compassionate care in health care. The blended and organic feel of the South Sound imagery and coffee roast were depicted in the leaf and water imagery of the label design. Fresh, blended color and typographical treatment were well balanced with the incorporation of the licensed logos.