Developed by Design Centric, Donor Egg Network's rebranded website empowers and informs women eligible to help others build a family–boldly and invitingly. As experts in the field, the owners worked closely with us to ensure each website page reflected the professional, ethical, and safe journey of egg donation. We developed an approachable look and feel with user-friendly tools, frequently asked questions, and application fields to balance seriousness and whim. Mid-century colors illustrated circular images, paying tribute to the egg shape and circle of life. Vibrant photography of heart-shaped poses and healthy lifestyles appealed to a growing number of diverse, social GenZ donors. Our certified, graphic seal and promotional marketing postcard further promoted Donor Egg Network in time for its successful rebranding launch at an industry-wide tradeshow.