St. Joseph Medical Center
To celebrate the collaboration of medical specialties providing comprehensive, holistic care, the event collateral for the St. Joseph Medical Center Ball was entitled “Convectus,” meaning convergence in Latin. The branding of the event, including invitation, poster, program, advertisement, menu and auction materials, depicted the imagery of jewels working together attesting to the theme that “the smaller parts add to the greater whole.” Modernized type, organic illustration, and upscale color scheme achieved a sophisticated look and feel. Complementing the imagery of the print materials, the ballroom glistened with the combination of gems, florals and birch to juxtapose the high-end and organic, collaborative approach of healthcare.
The sold-out St. Joseph Medical Center Ball raised record-breaking proceeds for the Cardiothoracic Services at St. Joseph Medical Center.