LeChef Café

For our Michelin 3-star chef and stylish Parisian proprietor, we cooked up this logo for the opening of their French café. We tagged it "deliciously French" so the thousands of cars that passed by its busy Miami street corner location could easily identify the cuisine. The Eiffel tower and fork motif took a bite into the competition of nearby restaurants and was successfully marketable for the huge outdoor signage as well as the aprons, menus, and collateral that followed.