digital, print and packaging design l targeted marketing

Susan G. Komen

A repeating and overlapping pattern of circles, combined with powerful messaging in contemporary type, served as event collateral for Susan G. Komen’s Lunch for the Cure. A theme of connectivity was projected demonstrating the empowerment of an individual to contribute to saving the life of another.

We are honored to have typeset the original Lunch for the Cure logo and to have developed the event’s branding materials consistently for years. The corporate brochure presented the impact of one’s contributions to the fight in eradicating cancer in an approachable manner. Susan G. Komen’s powerful messaging helped raise over $255,000 to directly support the local underserved community with breast cancer treatment, education, and research.