digital, print and packaging design l targeted marketing

Rainier Medical

We helped launch Rainier Medical with the bold branding of a repeated "R" in the layered mountain, reminiscent of Mt. Rainier, and of the climb for clients to achieve medical weight loss and wellness with a positive, invigorating outlook. Inspiring messaging, "take back your health" and "reach your peak" repeat itself throughout the print and online advertising we helped establish with the founder of the practice, Valerie Sutherland, MD, a Diplomate of both Obesity Medicine and Internal Medicine. The orange with copper color launched in the company website, corporate identity program, print ads, launch cards, rack cards, outdoor banners and signage reflect the inviting, approachable feel of the medical practice. Additionally, the use of a script font for her spa and aesthetic services further soften the look. Within one year, Dr. Sutherland successfully created a medical weight loss, wellness and aesthetic business where she had over 100 patients on treatment, losing over a combined total of 7,500 pounds and has plans for a second office.