digital, print and packaging design l targeted marketing

Main Station Dental

Situated by the historical railway in Puyallup, WA for years, Main Station Dental wanted to articulate where outstanding dentistry commenced at the main station stop. We modernized the landmark name with contemporary branding for the father-daughter dental team, Dr. Thomas Rhodes and Kelcey Rhodes. To rejuvenate their marketing, we launched a corporate logo and new website, utilizing contemporary type and refreshing photography; the images captured the region's bountiful agriculture and healthy activities, such as biking, hiking and skiing. The dedication to the generations of dental excellence and belief in healthy living, to which both dentists subscribed, are repeated messages on the website and in their practice of comprehensive, restorative dentistry. Later, we easily incorporated the expansion of dental associates to the practice in the adaptive, content management system of the site. The new website attracted a diverse group of patients, from different generations and backgrounds, through word-of-mouth and mobile-friendly accessibility. We developed a fresh corporate branding campaign from concept to production: logo, letterhead, rack card, poster, advertising, and the like.