digital, print and packaging design l targeted marketing


The innovative product launch of L’ANZA’s Daily Elements hair care line materialized in our modern execution of type, imagery and logotype for the “healing haircare” tagline. Contemporary pearlescent bottles bring the discreet hair graphics to the forefront and promote product differentiation on the shelf amongst its own brand and the competition. The success of the initial launch expanded L’ANZA’s hair care business into multiple brands in the salon retail space.

Sophisticated graphics were incorporated into the sales collateral including a tri-fold brochure complete with stylistic type and fashionable photography.