Multicare Outpatient Urgent Care
Design Centric was faced with the rush branding of a new MultiCare Pediatric Outpatient Care in Gig Harbor. Our marketing materials met the challenge of articulating the new center for pediatrics only, across the street from the Urgent Care serving all ages. We swept into focus expanded services, from emergent care to medical specialties and therapy services, with the corporate purple brushstroke.
Our multi-faceted campaign shaped into great success for the center with advertising for 4 South Sound newspapers, 3 Seattle & Gig Harbor Magazines, 1 PenMet Program, 9 Facebook posts, 4 Galaxy and 6 Movie Theatres , 22 Childcare Centers, 1 Seattle Paramount Theatre, and 5 Spotify/Pandora spots. Serving diverse communities, friendly photography and content launched the opening of medical services within 6 weeks. There was a 200% increase in patient flow and 3 million impressions viewed by 40,000 households online for the widespread digital and print advertising within the first 3 months. Seamless collaboration with the hospital manager, media buyer, videographer, and social media developer translated into great awareness and revenue for MultiCare.