Brassfields salon • salon
We were initially contacted to create an updated logo for Brassfields Salon & Day Spa. Then ultimately given the opportunity to re-brand the business. We encouraged them to drop “day” from the original name and worked through the nights to create a comprehensive branding system: logo design, print collateral, tri-fold brochure, indoor and outdoor signage, welcome kits, gift cards and more. Our campaign “it’s all about you” was launched in both print and online applications. The B’s of the logo were developed to look like double-doors, welcoming clients to the salon; act like a reflection like one sees in the salon’s mirror; and embody the dual floor plan of the salon & spa.